If you loved playing the Winter Olympics ages ago on your Amiga, you will probably enjoy also the advergame Michelin has launched in Sweden. Everything it’s in Swedish, and I miss the connection with the product, but I guess the idea it’s to promote Michelin’s snow tires.
Thanks to an article on Imediaconnection I’ve discovered the world of Michelin. Definitely not a topic I’m interested into, but surely a website worth a visit from an interactive marketing and design perspective. First of all it’s a rich experience: there’s a lot of content to discover, and the layout encourages in-depth exploration. It’s a great exercise of branding online without forgetting the importance of showing the product also. Of course, they did not forget to put the cherry on the cake, by adding some environmentally friendly content as well, dedicating an area to the “Greaner World”.
Michelin guides are now available for mobile phones. The popular service ViaMichelin which provides maps, itineries and restaurant tips has been launched this week in its I-Mode version. It will be offered in twenty European countries costing only 1 � per month. In Italy it will be available through Wind’s I-Mode portal.
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