From the Netherlands, Ruben sent me the link to a very cool project Redurban has created for De Lotto (dutch lottery). The Millionaire is an interactive film you play and live in first person as new uber-rich. The big question is “Can you handle the rich life”? Can you pick the right girl? And what about the right car? Make your choices, take your risks (or avoid them) and see what happens… The whole film is very well done with the right dose of sense of humor and good attention to the details. Actually it’s a very good example of interactive branded entertainment exploiting the new frontiers of broadband. And even if the interactivity is not very sophisticated, I believe and The Millionaire is definitely worth a couple of plays as well as some emails sent to friends.
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