Digital advertising and marketing: only the best ideas worldwide, since 2003

Splinter Cell and the morality test

on November 7, 2006 by Martina Comments

I recently bought my first console ever, and Xbox 360 which was coming together with the videogame Tom Clancy’s Splinter Cell: Double Agent. The game is quite challenging (and I’m a sloth) so I can’t really say I’m having fun with it… Maybe I find funnier the promotional mini-site launched about one month ago by Ubisoft to promote it. Called The Fifth Freedom the site features some advertainment content such as a red hair guy (to Italians he will remind Claudio Lippi) a very unlikely video and a creepy “morality test” animals’ lovers won’t appreciate…

File under: mini-site, splinter cell

Chrysler Deploys Interactive for Crossfire

on July 13, 2003 by adverblog Comments

The new Crossfire sports coupe is coming out and Chrysler has decided to promote it with a massive use of interactive media. As IAR reports, Chrysler is increasing its commitment to interactive marketing, using banner ads, a newly developed Web site, a Cd-rom and a TiVo showcase promotion. The article on IAR is particularly interesting to read, since it explains the different aims of promotional features employed in this campaign and the media in which it will be run.

File under: cd-rom, chrysler, interactive marketing, mini-site, online campaign, TiVo

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