New Media Age (sub. req.) reports Sony Pictures is going to set-up a mobile site for every major film and DVD release. The fist m-site will be for the DVD release of Hitch (with Will Smith) and it will be promoted with offline (print & outdoor) and online ads. The movies debuting in theaters will instead try to engage consumers asking them to text a shortcode in order to receive the a WAP message to install the site on their phone. Minick is the technology provider for this massive mobile strategy. The Swiss company it’s particularly strong in the entertainment sector: it has also an agreement with Sony BMG to power multimedia downloads, and provides its services also to MTV Germany and Ministry of Sound. Minick has launched more than 60 mobile portals since the beginning of 2005.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen