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Tag archives: mobile guide

The next move by Lexus

on June 1, 2009 by Martina Comments

In the US Lexus has launched a digital lifestyle guide in cooperation with Urban Daddy, a website and email magazine dedicated to “what you need to know”.

Althought the idea of a lifestyle guide is definitely not new, I like the fact they’ve tried to make it a bit more personal and interactive, allowing people to find the right spots according to their entertainment needs.

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