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Tag archives: Mobile Location Based

“Mobile Location Based” doubts

on July 13, 2004 by Martina Comments

There were great expectations around location based services (LBS), but up ’til now mobile marketers have been disappointed by tool. As a new report by Frost & Sullivan points out, “to maximise potential, LBS technology (offering location-sensitive information and tracking services) should be leveraged as an enabler for value-added services rather than as a stand-alone service revenue generator”. The report is very interesting (but also expensive). To find out more about location based advertising, I suggest you visiting Russell Buckley’s weblog. He’s an expert in the field, and has recently published a white paper on the issue(which is of course, free . If you visit his website and tell him you’re an Adverblog’s reader, you can get a copy.

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