CyberAtlas reports impressive data concerning mobile phones diffusion around the world. The worldwide mobile handset industry grew by 12 percent in 2Q03 over the same period last year, with Nokia continuing to lead the way. Furthermore Jupiter Research predicts the total Western Europe mobile market to reach 310 million subscribers in 2005, with Germany accounting for 63 million. Gulp! Mobile marketers, get ready!
Last year in Western Europe, SMS generated $15 billion in revenue. It’s not difficult to imagine that US carriers are trying to import the SMS fashion in North America as well. Peter Svensson reports on Mercury News about the American mobile market fears and hopes. It’s worked in Europe and Asia — why not here?
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