A new report released by the Mobile Marketing Forum highlights a strong growth for the mobile marketing industry in Ireland. As explained in the press release the survey shows that mobile marketing is gaining significant ground on more traditional advertising methods such as radio, television and outdoor advertising, with even further gains made on digital methods such as website advertising. Tommy McCabe, Director of the MMF commented:“This report shows that people are willing to engage with brands via their mobile phone, driving a level of interactivity unseen in any other advertising medium. The survey shows that the mobile marketing industry is no dotcom bubble. Irish companies operating in this field have strong business models with consistent revenue streams”.
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