Procter & Gamble has hired Aerodeon to create a mobile video game to promote its Head & Shoulders shampoo. Revolution explains the campaign is currently running in France and it’s supported with Tv ads and online advertising. The mobile game is a F1 racing game which reminds us this campaign has something in common with the one by Rexona: they both target male users. Are mobile male users more receptive to mobile marketing initiatives?
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