Introducing Nescafe Charge, directly from Japan, a product that, at first sight, looks absolutely useless or, better, superfluous: a recharge for your Nescafe stock.
However, as usual, it’s important to go beyond appearances. If you have a better look around, you smile watching an Einstein look-alike who explains you the brilliance of Nescafe Charge, and then you realize it’s all about being eco-friendly (I still have a lot to learn in this field).
Don’t miss the “try charge” section. It’s so amusing (and weird) that they make you play with the product to understand how it works. Learning by doing also online. Why not?
New Media Age reports Nescafe is online in the UK win an advergame called “Lift your cups” supporting the TV campaign starring fashion gurus Trinny and Susannah. The game has been created to build awareness around an on-pack promotion (text-to-win) which gives away a shopping spree with Trinny and Susannah worth £10,000, or one of 25,000 £5 vouchers to spend on lingerie at a selection of high street shops. The game has been created by Outside Line.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen