Pubblicit� Italia reports that Heineken is preparing a huge marketing campaign in Italy connected to the Halloween Night. On October 31st there will be 1400 Heineken parties around the country celebrating the night. The events will be promoted with tv and radio spots, billboards and print advertising. The article makes no reference to online marketing. How comes the Internet is completely ignored in such promotional initiative? I dream a future in interactive marketing, and it’s very sad to realize new media advertising receives almost no consideration in my country. I believe it’s just a question of old-fashioned mentality. A sign of a culture with a great past and a questionable future.