Automakers and auto dealers are investing more and more money in online advertising. According to data from Borrell Associates Inc., presented on CyberAtlas, by the end of 2003 the spending will reach 1.3 billion $. The article, by Robyn Greenspan, features several more interesting data and information about the automotive industry strategy on the Internet. Most of all, the article talks about the emotional approach to cars and auto brands. Not a usual topic of discussion that would be very much interesting to analyse further, maybe having a look at Mazda’s new European web sites (see Italy for example), focused on customers instead of cars.
AdAge reports that, led by financial services and telcom companies, online ad spending continues to rise. Those two sectors increased their ad spending by $100 million from the first quarter of 2002 compared with the first quarter of this year. The stats are provided by Nielsen/NetRatings.
Internet ad spending is expected to rise 7.4 percent this year, according to mid-year estimates from TNS Media Intelligence/CMR. The research company attributed increased spending to the strong upfront season, the continued rise of Hispanic media spending, the active political environment and the steady growth in new brand spending. To learn more, read on the news reported on Ad Week.
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