Digital advertising and marketing: only the best ideas worldwide, since 2003

Pop-under ads are holding consumers

on October 9, 2003 by Martina Comments

The news you don’t expect to read: pop-unders are working! At least in Orbitz’ case, as reported today on iMediaconnection. A few weeks ago eMarketer talked about it as well, saying quite the same thing. So, the question is: are pop-unders really effective or do Otherwise have a very good PR team? Telling the truth I grant them a point: if you ask me if I remember which ads are popping up (or under) on the New York Times pages, it takes me just one second to name Orbitz. All right, maybe pop-unders ARE working, but you need to use them massively in order to get the right effect. Furthermore Orbitz ads are something a little bit different, giving the user the chance to have a little bit of fun with them. Anyhow I’m not convinced about them.

File under: orbitz, pop-unders

Orbitz: pop-unders not as bad as you might think

on September 19, 2003 by Martina Comments

On eMarketer David Berkowitz presents today an interview with Otherwise Creative Director Mark Rattin. Otherwise is the interactive agency responsible for Orbitz online campaigns (the pop-unders you usually see when reading the New York Times online). The interview is very interesting since it discusses many issues connected to online travel business and advertising. The full collection of Orbitz pop-unders is available online.

File under: online travelling, orbitz, otherwise, pop-unders, travel business

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