Tag archives: pay-for-performance search

Overture not resting on laurels

Overture’s business is getting serious and serious, but the skepticism still remains. As Michael Liedtke writes today on San Mateo County Times Online Wall Street is worried the 6-year-old company will become obsolete almost as quickly as it emerged as a pioneer. Despite this premise, the article provides plenty of positive information concerning Overture’s business, especially considering the fact that pay-for-performance search is expected to attract as much as $2 billion in Internet advertising this year, up from $100 million just three years ago.