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Tag archives: pda

The new “Swiss Army knife”

on August 26, 2004 by Martina Comments

Guess what’s the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, co-founder of advertising agency StrawberryFrog. It’s the mobile phone, whose growth in functionalities and popularity seems to be unstoppable. The rise of mobile phones is also causing the death of PDA (Sony has stopped selling PDA outside of Japan) and a suffering state for digital cameras producers.

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Rich media for Sharp’s PDA

on May 30, 2004 by Martina Comments

Uk agency Moonfish has created a rich media campaign to promote “Zauros” Sharp Electonics’ latest PDA. A brief case study on Moonfish’s site explains the campaign’s concept “Work Hard, Play Hard” the characteristics of the online promotion, supported by a dedicated microsite.

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