To present its new 107 in France Peugeot has launched a microsite with a nice graphics and a few goodies. Given the target this car tries to reach, I liked the advertainment approach Euro RSCG 4D has decided to choose. The site is divided in four sections presenting the 107′s characteristics connected to the shopping experience, the environment and the city (coming soon). If you click on “107 & l’environment” you find “Park your 107″ a funny advergame to test your parking ability. There is another game in the “city” section, but it’s an .exe you need to download and I’ve been able to test it with my iBook. In Germany, the Peugeot 107 site is very similar but not as nice. At first sight it looks like a bad replica with no games.
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