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Tag archives: pharmaceutical marketing

Headache disappers in one click

on June 20, 2009 by Martina Comments

In China, Bayer has recently launched a website to promote its Saridon medicine usually prescribed to fight headache.

Of course language is an issue but I found the project interesting both for its tone of voice and, more in general, for the same use of the web for pharmaceutical marketing which sounded (at least to me) pretty new.

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