iMediaConnection presents in its “Creative Showcase” one of the few luxury brands that have decided to invest in online advertising: Porsche. To introduce the new 911 Carrera Porsche has asked Eyewonder to create a video banner that could deliver their traditional brand message “There is no substitute”. The opinions on the ad are quite different. Someone says it’s sexy and classy like Porsche is, someone else the campaign fails to deliver the emotions one would expect from a Porsche. In October, Porsche promoted in the UK its Cayenne model with an online advertising campaign developed by Clark McKay & Walpole Interactive.
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