Being original, when presenting and promoting technology products online, is getting harder and harder. We’ve already seen flashy websites, exciting animations and amusing video explanations, therefore coming up with concepts and presentations that impress us at first sight has become a sort of “mission impossible”. But there’s another way to “exploit” the online environment to promote, for example, mobile phones. It’s called consistency, and to me it means creating Web experiences where the features of the site, and not only the copy, deliver the message about the characteristics of product.
A good example in this direction, it’s the site for the new Palm Centro recently launched by Sprint. The agencies, Perfect Fools together with Goodby Silverstein & Partners, haven’t done anything special, simply, they have applied the idea of “multitasking”, which is the device main characteristic, to the interface as well as to the advergame featured on the site and even (but this was simple) to the URL (moreyous.com).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen