Digital advertising and marketing: only the best ideas worldwide, since 2003

Quick links for September 19

on September 19, 2005 by Martina Comments

- Why Dove is lucky to be known as “the fat brand” (on AdAge) - Marketers pop up on eBay (on UsaToday) - Unilever cuts adspend on “ill” TV (on MediaGuardian) - Heinz goes direct to consumers with new ecommerce website (on Revolution Magazine)

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Quick links for September 8th

on September 8, 2005 by Martina Comments

- Samsung aims to be elite brand name (via CNN) - Digital gamers reduce TV viewing further (via AdAge) - Carat International expands to Asia (via MediaBulletin) - Canadian Online Advertising Grows Dramatically in 2004, 2005 (press release)

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Quick links for August 15

on August 15, 2005 by Martina Comments

- Charities begin at home - then they develop a brand name that corporates can only dream of (The Independent) - Big Brands Still Won’t Use Mobile (160 Characters) - Opt-In Emails Often Spam-Blocked (iMediaconnection) - WPP in front for control (The Australian) - What ever happened to one-to-one marketing? (NZ Marketing Magazine)

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Quick links for August 12

on August 12, 2005 by Martina Comments

- Digital agencies hunt for video talent (ClickZ) - Aegis buys Glue London for £14m (Media Guardian) - Marketers wrestle with hard-to-control web content (AdAge) - Leo Burnett ad agency quits Morgan Stanley account (Reuters) - Calls for legislation to outlaw guerrilla PR tactics (Irish Examiner) - Brief, the impossible brief - an open letter to BMW (Jaffe Juice)

File under: quick links

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