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Advertainment for social responsibility

on October 19, 2006 by Martina Comments

Internet can do a lot when it comes to social and citizen responsibility, and the new website launched in France by RATP (public transportation company in Paris) is one of the best examples I’ve ever seen. Called “Objectif-Respect” the site aims at educating les parisiens on how the public transportation should be used, respecting other passengers, not destroying the seats, regularly paying for the tickets etc… The site is divided in several section, each explaining a concept both through an advertainment piece (a cartoon, an advergame, a quiz etc…) and through a video documentary with interviews to public transportation users and workers. Probably only those of you who speak French will fully appreciate it, but give it a try anyway!

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