Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: reach/frequency

How much should you spend on Internet advertising?

on September 10, 2003 by Martina Comments

IAB has the answer to help you in your media planning. MediaPost explains today the new features of comScore Media Metrix’s tools which will provide estimates of overall campaign reach, frequency and GRP delivery based on user-defined campaign duration, impression goals and CPMs. Cool

File under: ,

Advertise here