From The Netherlands, the country where the Big Brother was invented, now it’s time for WK (Webcam zitten), which I think translates into something like “sitting in front of a webcam”. It’s a reality show (this time it’s real, not fake as the Heidies… ops!). The site is all in Dutch, but to understand what’s going on I can share with you the concept Floris has explained to me. 10 people have to sit one week in front of their webcam, 24/7. Sleep, eat, etc. Every day they get an assignment via a popular radio station. The contestants also have to gain votes, so they write to blogs, call tv-stations etc. to make themselves famous. By the end of the week only one person survives the ordeal and wins a year of free housing (the contest is linked to a bank who does mortgage consultancy via a webcam). The agency behind it is Qi.
Pepsi is working on a branded content campaign that will involve 12 countries on the way to the World Football Cup in Germany next year. They are planning a football reality Tv-show called the “Pepsi Max World Challenge” which will count on a 4 million pounds budget, and will debut in April. Twenty-four teenagers (two each from 12 countries) will take on a series of football challenges at grounds around the world, including Manchester United and AC Milan, with soccer stars such as David Beckham, Thierry Henry and Ronaldinho.
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