If you are an automaker and you’d like to take full advantage of the Internet’s potentials, you should follow Saturn’s example. Goodby, Silverstein & Partners have created one of the nicest micro-site in the industry to promote Saturn’s Relay model prior to its official launch. The agency created a website which is dynamic and viral, offering up information that appeal to families, the RELAY’s target audience. The project is featured this week on iMediaconnection.
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