The UK new media industry is getting ready for the awards season. Last week the shortlisted campaigns for the Revolution Awards 2004 have been announced, while New Media Age has just closed the gates for agency wanting to partecipate in the NMA Effectiveness Awards 2004. The shortlist for the Revolution Awards 2004 is online on the magazine’s Web site. The categories in which prizes will be assigned are: Best online advertising, Best integrated marketing campaign, Best consumer marketing, Best online retailer, Best B2B service, Most innovative digital business, Best brand building by an online business, Best digital direct campaign, Best costumer service, Best online property from a media owner, Best use of interactive Tv, Best use of email, Best interactive service on wireless networks, Best public sector service online. Of course, the “Agency of the Year” will be also named. AKQA, Arnold Interactive, Dare, i-Level, Profero, Zentropy Partners are running for the gold. Keep tuned, on March 19th winners will be announced.