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Tag archives: Ron Cacique

“Absolut-style” branded entertainment

on October 20, 2005 by Martina Comments

Escucha la llamada. An interactive, immersive experience. A black & white cartoon with an excellent sound design and powerful animations. Mysterious (the brand name is seldom mentioned) but fascinating. You’ll enjoy it at full only if you can understand Spanish, but even if you don’t I’m sure you’ll appreciate it. It’s a branded entertainment website created for Diageo Espana to promote its Ron Cacique. I’ve found the link through Criterion but unfortunately I cannot tell you what’s the agency which did it. The only negative thing is that a brand like Ron Cacique creates such an amazing website but it doesn’t own its domain name…

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