Volvo is no doubt a Company that believes and, most of all, invests in new media marketing. We have seen excellent Volvo’s campaigns on the Web, and now we find the car manufacturer testing mobile marketing’s potentials. In December they have presented a mobile-based competition giving away an V50 to a lucky winner in Switzerland. Mobile users who wanted to participate just had to text V50 plus their postal code to a dedicated number. They then received a special number and the indication of the closest Volvo dealer. By visiting the dealer and presenting the code, they received some immediate prizes and they have been automatically allowed to enter the Christmas draw where the V50 was assigned. In Spain they are currently running a wireless marketing campaign to provide its clients with information on its S80 Premium Drive. By texting “Volvo” plus the preferred combustible type and their postal code to the number 5676, users will receive directly on their mobile a bunch of information on the closer Volvo dealer and a list of the available models at such location. As Diario IPmark reports (in Spanish) the campaign is currently running only in Madrid and Barcelona. If it proves successful, the initiative (supported by MyAlert Marketing Interactivo) will be extended to the rest of the country.
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