Search engines matter. The European online market matters. As a result of these assumptions, comScore Networks has decided to launch qSearch Europe, a service to track usage of search engines. The first results presented in a press release highlight that the United Kingdom has a more developed online search market than France, Germany, the U.S. and Canada.comScore found that the major Internet portals have a significant opportunity to convert existing visitors to search engine users. For example, nearly 80 percent of U.K. Internet users visited MSN-Microsoft sites in April, but just 34 percent of search engine users conducted a search at an MSN search engine during the month. Likewise, Yahoo! reaches 43 percent of the French Internet population, but only 23 percent of the country’s search engine users. Basically, in Europe, Google rules the search market.
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