Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile marketing proves successful for SME

on October 25, 2005 by Martina Comments

Small and medium size companies using mobile marketing are reporting good results. Brandrepublic quotes a new research by Textalert saying that 72% of SMEs using text messaging reported a rise in turnover of over 10%. The article also reports the main problem SME are facing when using mobile marketing is recipients’ fear of being spammed.

File under: mobile marketing, sme, sms marketing, spam

SMS Marketing for SMEs & Retailers

on July 13, 2004 by Martina Comments

Web-based and low-cost: these are the main characteristics of a new technology developed to allow inbound and outbound automated sms marketing campaigns within reach of more than 1 million Australian businesses. As explained in the press release setting up an SMS competition or auto-response marketing campaign only takes a few minutes. Using the web-based interface, the user is able to assign phone numbers, create multiple prizes, select the type of game, author response messages and enable privacy and spam-act compliance functionalities.

File under: sme, sms

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