In the UK they are looking for the new Tim Henman and they are using Tim Henman himself to find talented tennis players. With a new campaign developed by Folk, the Lawn Tennis Association wants to encourage teenagers to take up tennis. As explained in the press release Folk has produced a microsite www.lta.org.uk/playtennis, to help raise awareness about the largest national sporting event in the UK which attracted last year more than 58,000 youngster. The site will feature online games, competitions, testimonials from fans and star players, downloadable screensavers, forthcoming events and e-cards inviting friends to join you.
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