Since the introduction of text-based advertising from Google a few years ago, the usage of pop-ups has started to decline. As the IHT writes, thanks to Google, there are no more monkeys to punch.“Without intending to do so, the company set multilateral disarmament in motion by telling its first advertisers in 2000: Text only, please. No banner ads, no images, no animation. Just simple words.”
Among the online marketing agencies, Avenue A/Razorfish, says that about 30 percent of the more than $400 million advertising budget from its clients will be spent this year in text ads on search pages.