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Tag archives: the apprentice

SMS marketing challenge in The Apprentice

on March 9, 2006 by Martina Comments

You can tell mobile marketing has arrived in the United States by the fact The Apprentice challenges candidates creating an SMS campaign. As Textually explains, in the second episode the candidates are challenged with developing a text messaging campaign to promote the Gillette Fusion, a razor system with five blades in one head.

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