Camera phones are taking mobile marketing a step ahead. Text & win will soon become history now that competition can be run inviting people to scan a barcode with their camera phone and send it as MMS to a special number. In the UK, The Times is currently running such an initiative in cooperation with Hewlett-Packard. For now, this is just a test but, as New Media Age reports, the level of effort to enter the competition very low, should the idea should appeal a lot of consumers. Actually, the level of effort very low only if you’ve already downloaded the right application to do it, which is Active Print which only works on Symbian Series 60 phones.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy