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Tag archives: the truth

Play Mutator and quit smoking

on July 25, 2004 by Martina Comments

Templar Studios (their website is brilliant) have launched an interactive Flash-based online game, Mutator on www.thetruth.com as part of the American Legacy Foundation’s multi-platform anti-smoking campaign with creative directed by Arnold Worldwide of Boston and Crispin, Porter + Bogusky of Miami. The companies have worked together to provide the truth´┐Ż campaign brand-extending entertainment content. Mutator uses humor and irony to engage users in an interactive environment. Players avoid glowing green radioactive puffs of smoke that are blown from above while they move across the screen. As a player comes in contact with more smoke, their character mutates into an alien-like form.

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