Digital advertising and marketing: only the best ideas worldwide, since 2003

Tiger also likes Ajax

on September 6, 2006 by Martina Comments

From Singapore another brand which looks for alternatives to full Flash websites: it’s Tiger Beer, which also decided to opt for Ajax scripting. As Valerie explained me, ARC Singapore has recently developed a new website whose structure is based on Ajax, and allows content to be more easily visualized in the countries where Tiger is concentrating its efforts (Thailand, Vietnam, Malaysia and Singapore). Flash hasn’t disappeared, but it’s no longer the main technology used, and the result is still appealing, even if the graphic style is not one of my favourites.

File under: ajax, flash, tiger

No more cartoons for food advertising?

on November 14, 2005 by Martina Comments

In the UK, food advertising to children using cartoons characters and celebrities might soon be banned. Brandrepublic (sub. req.) reports the Department of Health believes role models for children should not be used to endorse nor promote products high in fat, salt or sugar. Can you imagine Kellogg’s without Tony the Tiger? (but are cereals junk food?) If a law will pass, we can definitely foresee big problems for food brands which are also often promoting their products in co-marketing deals with movie releases.

File under: cartoons in food advertising, kellogg's, tiger

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