In the UK Topshop has recently given customers the opportunity to star in their own iconic fashion shoots. Topshop created a series of temporary photo studios in three stores, using a set-up that fashion photographer Helmut Newton created thirty years ago. Customers received a print of their fashion shoot, and the images were also posted online.
If you think about it, the idea of having consumers photographed in a retail environment isn’t new, but TopShop managed to it differently, adding a strong fashionable and PR angle to the idea. Helmut Newton is an icon of fashion photography and the use of The Newton Machine, is an appealing opportunity young consumers looking for “gravanity” just can’t afford missing.
In the UK Topshop is about to launch a a mobile phone style advice service. The service will allow Topshop customers to interact with the retailer’s style advisers. Revolution explains clients using their mobile phones can book appointments with advisers, receive advice, reserve items and receive picture messages of recommended clothing. [via Textually]
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy