Toyota Europe has recently launched a virtual test drive for its IQ model.
The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car features.
The website is very nicely developed with a clean and simple design however, in my opinion, the experience results a bit too cold and “anesthetized”. Especially when you try to sell a city car, I think you should play a bit more with positive/amused feelings.
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