Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: toyota europe

Virtual test drive for Toyota IQ

on January 14, 2009 by Martina Comments

Toyota Europe has recently launched a virtual test drive for its IQ model.

The website, created by the flash gurus at North Kingdom and Illianced allows users to drive the car through a futuristic landscape while discovering the main car features.

The website is very nicely developed with a clean and simple design however, in my opinion, the experience results a bit too cold and “anesthetized”. Especially when you try to sell a city car, I think you should play a bit more with positive/amused feelings.

File under: ,

Advertise here