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Tag archives: traditiona advertisers

Sometimes, they come back

on July 3, 2003 by adverblog Comments

Online advertising, with the help of traditional brick-and-mortar companies, is staging a comeback — emerging from the prolonged dry spell that followed the dot-com bust. Traditional advertisers are beginning to allocate more of their marketing budgets to the Web, helping the online ad industry take its first steps toward what analysts see as a sustainable recovery. The news is reported today by Reshma Kapadia on Reuters Web site.

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