Digital advertising and marketing: only the best ideas worldwide, since 2003

Sometimes, they come back

July 3, 2003 at 9:51 by adverblog Comments

Online advertising, with the help of traditional brick-and-mortar companies, is staging a comeback — emerging from the prolonged dry spell that followed the dot-com bust.
Traditional advertisers are beginning to allocate more of their marketing budgets to the Web, helping the online ad industry take its first steps toward what analysts see as a sustainable recovery.
The news is reported today by Reshma Kapadia on Reuters Web site.

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