I know it might sound like a naive comment, but it’s so nice to see more and more extremely traditional businesses, such as postal and train services embracing online marketing. Yesterday I talked about The Royal Mail in the UK and TPG Post in The Netherlands, today I will point you to what Eurostar is doing in UK and SNFC is doing in France. Eurostar has just launched blog, “Voice of a city” in which it provides insider’s views of Paris, sharing tips on how to get the most out of La Villa Lumière. Actually the blog, created by Proximity London, has been online since September last year, but I only found it out today reading NMA. Anyway, it’s good to see that after six? seven? month, they still keep it very much updated- In a way this initiative reminds me of Virgin Atlantic’s travel guides delivered as podcasts.
Text and buy your train ticket to travel through the Swiss Federal Railway. NZZ Online reports Switzerland
The train you are waiting for is late? If you’re in Switzerland or in The Netherlands, you can be notified via SMS and waste no time waiting at the train station. New alert services are becoming available through Europe (you can also get timetables delivered to your phone), but it’s rather unlikely they will arrive in my country (Italy) in the near future. We are passionate about mobile communication, but we also have trains that are always late: such an alert service will be too expensive, both for users and for providers…
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