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Tag archives: tv and web

A new chapter in integrated marketing

on February 19, 2004 by Martina Comments

The case study of Mitsubishi “See what happens” campaign, explained on iMedia Connection by Joseph Jaffe, tells us that online advertising has taken a step further in its consolidation process. It’s all about integration or, better, as Mr Jaffe says it’s all about “the convergence of form and function; TV and the Web; idea and execution; brand and business”.

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