I love when media are well integrated delivering a rich and new experience. It’s the case, for example, of The Carphone Warehouse X Factor Challenge website in the UK, that perfectly supports and enhances the TV show.
The website has the most basic and obvious functionality which allows visitors to vote for their favourite performers in the show. But there is more, as users have also the chance to become stars of X Factor themselves. By using a PC or a phone the next singers wannabe can record and submit their performance, winning the chance to participate in the show, as the artists or, at least, among the audience.
CHI & Partners London and Unit 9 did a great job, both with the concept and the execution. First of all, as I said before, I like the way the web has been integrated with the TV show.
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