Digital advertising and marketing: only the best ideas worldwide, since 2003

Umbro & The NY Blackout

on August 1, 2011 by Martina Comments

A lot of people claim they are often boring, but I’m a big fan of animated commercials. And this 2 minutes video by Umbro is lovely executed even if, I must admit it, it lacks a bit of energy. Read more…

File under: uk, umbro, video clips

Umbro, One Love: football

on February 16, 2006 by Martina Comments

Umbro had launched the “One Love” campaign, to challenge the dominating communication by Nike and Adidas on the way to the World Cup in Germany. As explained on New Media Age (sub. req.), the football brand has partnered with media giants like BBC Sport, MTV and Yahoo! to drive traffic to the revamped Umbro site, and to generate buzz around the new England kit which will be revealed online on February 27th. Next month Umbro will launch another initiative to take advantage of user generated content: an online Mosaic where football fans will be able contribute to the big picture by submitting their own football images.

File under: online campaign, umbro

Umbro’s new look

on March 10, 2004 by Martina Comments

Umbro has relaunched its web site Umbro.com with an online advertising campaign developed by Swamp. In the agency’s press release, Adrian Cory, marketing director of Umbro International, explains the revamped Umbro.com will be “more than just a football site”.

File under: online campaign, umbro

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