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V-Rod is a success online

on July 2, 2004 by Martina Comments

The integrated marketing campaign developed by 7seven for Harley Davidson V-Rod has won the Grand Prix Strat�gies de la Publicit� 2004 in the category “Internet”. Launched in France, V-Rod’s microsite, has been supported by email marketing and a press campaign aimed to build awareness of the new motorcycle model, and to create a buzz around it with a dedicated online movie.

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