I love this idea coming from Sweden. Viking Line, a ferry service between Finland, Sweden and Estonia, has launched an amusing website in which it invites users to send a video of themselves dancing in order to find their perfect dance partner.
Together with the video, users have also to submit a rating of their dancing skills in several types of dances from salsa, to disco, to boogie. All the videos are then uploaded in a gallery were other people can admire them and pick their ideal partner. Unfortunately my Swedish is not good enough to explain you exactly how the mechanism works, but I saw there are terms & conditions on the site, so I assume there is also a contest connected to the Dance Match project.
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