Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: virtual dressroom

Virtual dressroom not so far away

on January 27, 2004 by Martina Comments

BBC NEWS reports Toshiba is developing a technology that will replace dressrooms with a 3D system that will create a virtual customer. Video cameras snap the shopper, then clothes and accessories are selected and displayed immediately. But what about the thrill (or the disappointment) of trying on real clothes? Shopping is an experience, are we sure we want to make it virtual?

File under: ,

Advertise here