From the UK, an interesting application of online geo marketing. Wagamama, an Asian chain with over 60 restaurants in the country, is about to start its first online campaign in partnership with Multimap. Their idea is to target anyone preparing to visit an area near any of their shops. As explained on Brand Republic, a message will appear on the screen calling for people to “click here for noodles in this area”. Then, on click, all the restaurants in the area will be pinpointed on the map in detail.
I very much like the idea. It’s a smart way to mix geo targeted and affinity marketing.
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