MTV has partnered with Warner Music to allow mobile subscribers in most European countries to download or stream to their phones a unique short-form mobile package of WMG and other world-renowned artists appearing at the awards. Included in the mobile package will be clips of red carpet arrivals and pre-show interviews; short backstage interviews with the artists; clips of award presentations from artists such as WMG’s Sean Paul; and excerpts of music videos. Gary Ellis, VP, Content & Operations, MTV Networks International, said:“MTV wants to give our audiences a simultaneous multi-media experience. Our web show and mobile show complement our TV show. By harnessing digital capabilities to provide a triple screen experience with different content on each, our audiences will be part of the excitement of Europe’s premier live music event”.
The event will take place in Lisbon, tomorrow, I suppose, but it’s impossible to find such info on MTV’s websites.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy