Tag archives: web site conformity

Give your site the personality test

I loved Susan Solomon approach to Web site development today on ClickZ. The “ghost” of Web site conformity is closer than you think… Actually I’m facing the opposite problem right now, trying to write down a concept for the new Web site of the Company I work for. Here they don’t want to conform, they want to stand out of the crowd, but… they have an out of fashion marketing approach, too much product oriented! So I believe doesn’t make a big difference if you have an innovative approach to your web site communication but you lack of the right marketing basis