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Tag archives: widebanner

Nike scores with Lycos Spain

on June 2, 2004 by Martina Comments

Nike has been running a three months campaign on Lycos Spain to promote its 3d soccer game on www.nikefootball.com. They took advantage of a new rich media format, the “widebanner” (728×90 pixels), which is particularly effective for branding, but has proven valuable also to build traffic to the dedicated web site. Read more on Lycos Espa´┐Ża.

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